Just Bras Blog

Being savvy when it comes to swimwear is knowing what is in fashion, what suits your body shape and more importantly when to buy it!

New Season swimwear comes into shops January, February and March each year.   The fashion industry works a season ahead if you leave buying your swimwear as late as June you may find you can't find what you want in your size.   So have a look early on, get it and then plan where you're going to wear it! 

For 2010 the colours are brighter than they were for the '09 season we love the Panache Pebbles range with a luxurious mix of colours that gives a rich expensive feel.  For 2010 there is also a big trend towards the classic look in either all white or all black swimwear with some ranges combining black with white such as the Pour Moi Halter Neck swimsuit.  To get the best look possible on the beach it is essential if you are above a DD cup that you get a bra sized bikini or swimsuit as it will give you better support and be far more flattering, women who have a full bust really benefit from the hidden bra inside swimwear it gives them shape and definition and makes them look slimmer. 

If you are below a DD cup you can try dress sized swimwear, look for a style that will flatter your bust and legs, the variations are endless, its worth popping into a specialist bra or lingerie shop as they often have a variety that is different to that available onn the high street and a bra fitting consultant will help you choose what would be right for your body shape.  Be prepared to pay a little more than you would on the high street - one of the advantages is the  fact that you won't be walking about on the beach seeing others all shapes and sizes in the same costume as you!  Added to the fact that yours will fit you better, be more flattering and its last you for at least two summers - if you want it to that is!

with love from Jacqui

Principal Bra Fitter @ Just Bras Lingerie Outlet

Mother's Day is on 14th March this year, I was thinking back to last Mother's Day when my Mum had phoned me to ask if I could get a 42A for her, '42A I thought - hell! my Mum's not that size!!!' Since becoming a bra fitting consultant I've seen many ladies who find their bras uncomfortable and increase their back size  - the end result is horrible as the bra that does'nt fit anywhere and is still uncomfortable! 

My mum is from a generation of women who were never fitted properly for a bra, in fact I remember getting my own first bra and being measured over my coat by the sales assistant at a large chain store!!! Apart from the fact that we don't wear bras over our coats (!) the sales assistant said I was a 34B which was standard issue for any pre-teen girl then and as I grew older I aimlessly tried various sizes before deciding I was a 38B (?)  When I went along to my first bra fitting course which was run by Freya and the technique they taught was based on the one used by Rigby & Pellar;  the trainer pointed out I was wearing the wrong size bra, my fitted size turned out to be 34DD, my mum's fitted size is 36DD!  My mum could'nt get over the fact that she has (what she fondly terms as) 'bosoms' and how comfortable her bra was, it made a huge difference in what she wore - she looked slimmer, more 'up' there, more feminine and it helped her posture as well.

Give you Mum the gift of perfection is by getting her a gift voucher from a specialist bra shop, and be ready for whoops of joy when she discovers not only her correct bra size but what shapes and styles really work for her!!

with love from Jacqui x

Principal Bra Fitter @ Just Bras Lingerie Outlet

Fashion bras are the window dressing of the lingerie world, from the Boutique shop window to the adverts on television and magazines, yet bras are not just a fashion item, they are an essential item of wear for many women, needing to be supportive and comfortable and meeting the needs of the wearer. It is for this reason that their are a wide assortment of what might be termed specialist bras and these specialist bras are perhaps what makes Just Bras that little bit different from other lingerie stores.

Specialist bras can be associated with activity such as the sports bra, which are available in a number of different designs and aimed at different levels of activity. Most sports bras are soft cup bras, that is not underwired and offer support for medium impact and high impact activities. Like all bras the support comes from the band and not from the straps, so for some ladies they need the reassurance of an underwired bra, although from a comfort point of view, most prefer the soft cup option. The best selling sports bra at Just Bras is without doubt the Royce High Impact Sports Bra.

Many women particularly those from the older generation prefere soft cup bras and although these bras are now in the minority a number of manufacturers still produce them with the best selling bra of all time the Triumph Doreen being a soft cup bra. Here at Just Bras we favour Royce who specialise in soft cup bras to the extent that they do not produce any underwired bras at all. It is for that reason that we look to the specialists in soft cup bras when it comes to pocketed mastectomy bras and nursing or maternity bras.

During pregnancy many women favour soft cup bras as they find them to be more comfortable than underwired bras as breast size and shape changes. Soft cup bras are more forgiving than underwired bras, when it comes to breasts becoming larger, but there is no reason why underwired bras can't be worn so long as you have your size checked on a frequent basis.