We've all got to start somewhere. Last night I was looking at updating some of the images on the website and came across a piece of software for making a movie, so I started experimenting with it to see how it worked. Now I,m the first to admit it isn't a work of art, but if you want to see the entire Vanity Fair Pretty Plus range for Autumn Winter 2009/10, you don't mind a piece of appropriately chosen heavy metal music, then why not have a look and give me your feedback.
Posted on Saturday Sep 19 0:00:00 BST 2009
It doesn't matter where you work, there is always the one thing, that makes you think, 'If I had a £1 for every time I heard that I'd be a rich man', well here goes - this is mine. "I've got a broad back". This is the customer who is a size 10 and wearing a 38 back bra. The other favourite is when we get men coming into the shop looking for a gift for their partner, 'What size is she?' and more often than not the answer is 36B. The route of the problem is the same in both cases, women in the UK who have not been properly fitted or have been fitted possibly at a department store where they measure but do not fit, wearing bras that are too big in the back and small in the cup. So do you have straps that fall down? Does the back of the bra ride up or is it level with the front? Do you look as though you have four boobs? Does the wire trap your boobs, particularly under your arms? Does the cup gape? Is the bra cutting in? If the answer to any of these is yes, then get yourself down to your local lingerie shop and get yourself properly fitted. A fitting bra, will give be comfortable to wear, give you a good shape, be supportive and put your boobs where they should be and for many women it can make you look as though you've lost weight. Just as a point of interest the size that we sell more of than any other is a 34F.
Posted on Thursday Sep 17 0:00:00 BST 2009
We all want to have something that little bit different, something that makes us stand out from the crowd and gives us that sense of identity. The same applies to shops including lingerie shops, yes, we need to have the labels, names and styles that people know and are looking for, but we also need to have something, that can set us apart from other lingerie shops. We try and do this in a number of ways by stocking specialist items, solution wear, and by supporting small boutique designer labels. However, the ultimate has to be having your own label and better still coming up with your own designs. I was sat in the office working away this afternoon, when one of the girls from the shop came in and said "We,ve just sold one the
waspies, you designed." That as a buyer has to be the biggest thrill you can get, not just picking what you think will sell, but designing something that someone wants to wear.
Now I'm not pretending to be a lingerie designer, but choosing the materials, trim and style of an item, is about knowing your market and coming up with suggestions as to what might fill a gap or meet a need.
