For many people Panache is the hidden secret of the lingerie world. Not a brand seen in magazines, not a brand seen in television advertising, yet in many lingerie shops, particularly the independent shops where fit is the important factor, a Panache Superbra is often the bra of choice. Certainly here at Just Bras it may not be our biggest selling brand online but in our shop  it outsells all our other brands and this is down to one thing......  FIT.

It's not surprising therefore that Panache have started to market themselves more widely and this year sees a big push to introduce the brand to a wider audience with their, 'Love the Fit' campaign.

At Panache they are passionate about the perfect fit and for almost 30 years they have been making sure ladies with larger cup sizes have beautiful, stylish and fashionable lingerie that fits perfectly and supports in complete comfort.

With bras from D to a KK cup in a wide range of styles, Panache are sure to have a bra that will fit you.