Posted on Friday Aug 28 0:00:00 BST 2009
I was talking to one the reps yesterday whilst buying some of our new ranges for Spring Summer 2010 with two of the ranges being bright summery prints. Being one of the old school, having been in the industry since the early 1960's he was talking about the revolution when Berlei introduced a corselette that wasn't white, black or pink, but the revolutionary colour of navy blue, the first fashion colour he could recall. Berlei hired a bus and drove a bus full of models wearing the new designs and colours into central London to launch the range.
Now I know that corselettes are not commonly worn in todays day and age, although retro is certainly making a come back with lines such as Kiss Me Deadly and the interest in burlesque. Yet the legacy of the blue corselette is certainly with us with the plain white, nude and black lingerie supplemented with a fantastic range of colours materials and styles. Lingerie has become firmly established as a fashion item, both in its own right but also as an integral part of an outfit. A strap on show, a peek of bra, sheer blouses with the bra fully on show, corsets etc. Lingerie is made to be seen and not just in the bedroom.