Just Bras Blog

The colour for this season is Purple!

Posted on Wednesday Oct 21 0:00:00 BST 2009

Listed under: Rick - The Lingerie Buyers Blog

I know I beat the drum about lingerie being a fashion item and not just a piece of underwear, but with the Autumn Winter Stock now becoming firmly established in store and on line, a trend is starting to develop. The colour palette is normally quite varied, but there is always one colour that dominates, in the summer it was a coral pink and this season it is most definitely purple and shades thereof. We had a taster of the purples last winter with a couple of manufacturers dipping there toes into the water to test out what has most definitely become the 'new black' for 2009 / 10.

(Billie - Cleo by Panache)

The rule of thumb for autumn is normally all about earth tone colours. Mahogany brown, burnt red, harvest orange, dark golden yellow, rustic forest green, and the like, all falling into the category of autumn fashion must-haves. Burnt red is in evidence from Panache with Harmony range, yellows for some reason although popular in fashion generally, like green don't always go down to well when it comes to lingerie, however along with purple the other colour that has crossed over from fashion ranges more generally is teal.

(Portia - Curvy Kate)

Teal can be a rich and elegant colour with shades varying from those with more blue in them towards those that are more green. So if you want to have lingerie to compliment your fashion buys for this season or if you just fancy being a little 'adventuress', then why not give purple or teal a place in your lingerie drawer.

(Lou of Paris)

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